Aberdeen Content Creators Worth Following Right Now

If you're visiting Aberdeen — or you're already a local who wants to discover more about your own city — social media is one of the best places to start. Over the past few years, a brilliant community of Aberdeen-based creators has built up across TikTok and Instagram, sharing everything from hidden historical gems and the best places to eat, to fashion, travel and everyday life in the Granite City.

Whether you're planning a trip and want a feel for the place, or you're simply looking for some genuinely good local accounts to follow, here's our round-up of some of the Aberdeen creators we think are worth your time.

🏛️ Tok of the Deen — @tokofthedeen

Platforms: TikTok & Instagram

If you want to truly understand Aberdeen, Lesley-Ann's account is the place to start. She covers the city's history, hidden gems, food and local events — and she posts a lot, which means there's always something new to discover. The name is a nod to TikTok, but she's since expanded to Instagram and Facebook too, because so many people asked to follow along.

What makes her stand out is the depth of local knowledge. Aberdeen has a past that surprises most visitors, and Lesley-Ann shines a light on stories and places many residents don't even know about. If you're staying in the city and want to go beyond the obvious tourist trail, her feed is essentially a free walking tour.

Follow her at: @tokofthedeen on TikTok and Instagram

🍽️ Julia Bryce — @juliabryce92

Platforms: Instagram & TikTok

Julia is one of the most recognised names in Scottish food media. An award-winning journalist and content creator, she spent over a decade covering food and drink for DC Thomson — including as Head of Food and Drink at publications like The Press and Journal — and was named Food & Drink Writer of the Year at the Scottish Press Awards.

She was also crowned Scottish Food and Drink Influencer of the Year in 2024. In the same year, she appeared on the Netflix show Somebody Feed Phil, showcasing Scotland's culinary scene to an international audience.

Based in Aberdeen, Julia's Instagram is a brilliant resource for anyone who wants to know where to eat, what's new, and what's worth travelling for across Scotland. She also presents a Sunday show on Original 106. For guests planning their stay with us, her feed is essentially the most trusted restaurant guide in the region.

Follow her at: @juliabryce92 on Instagram and TikTok

👨‍👩‍👧‍👦 The Olive Tree Family — @theolivetreefamily

Platforms: TikTok & Instagram

If you're visiting Aberdeen with family — or you just want to know where the city's best hidden food spots and local experiences are — The Olive Tree Family is one of the most genuinely useful accounts you'll find. They cover Aberdeen and Scotland through the lens of real family life: where to eat, what's free, what's worth paying for, and where to go when it's (inevitably) raining.

Their content spans everything from tucked-away Aberdeen cafés and the city's growing international food scene, to rainy-day activity guides for families that reference free entry venues like the David Welch Winter Gardens, Aberdeen Art Gallery and the Maritime Museum. They post regularly, their videos rack up thousands of likes, and their content always includes the practical details — addresses, prices, opening hours — that actually make a recommendation useful rather than just pretty.

What makes them such a good follow for visitors is that they approach Aberdeen the way a guest would: curious, enthusiastic, and genuinely interested in what makes the city tick. Whether it's spotting a new Hong Kong bakery on John Street or rounding up the best coffee shops by neighbourhood, their content reads like the kind of local knowledge you'd normally only get from a friend who lives there.

Follow them at: @theolivetreefamily on TikTok and Instagram

Aberdeenshire Explorers — @aberdeenshire_explorers

Platforms: Instagram & TikTok

If there's one account that captures what makes this part of Scotland so special, it's Ian and Nadine Forbes — the north-east couple behind Aberdeenshire Explorers. Together they document their adventures across the region: the walks, the beaches, the castles, the hidden corners of the countryside, and the food spots they discover along the way.

What makes their content so appealing is the sense that they genuinely love where they live. They're not chasing trends — they're just two people who want to share the places that have made them stop and appreciate how beautiful Aberdeenshire really is. From Balmedie Beach to the Den of Dun, from coastal paths to Royal Deeside, their feed reads like a love letter to the North East of Scotland.

Their content is particularly useful if you're staying in Aberdeen and want to explore beyond the city — whether you're here with family, with a dog, or simply want to make the most of the incredible landscape on the doorstep. They've also launched their own website as a trip-planning resource for families and visitors, making them even more of a go-to for anyone planning time in the area.

Follow them at: @aberdeenshire_explorers on Instagram and TikTok

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🏔️ Anna Mairi — @anna.abdn

Platforms: Instagram & YouTube (youtube.com/@annamairi)

With over 50,000 Instagram followers, Anna Mairi is one of the most popular outdoor and lifestyle creators to come out of Aberdeen — and it's easy to see why. Based in the North East, she documents her life exploring Scotland across all four seasons: Munro bagging, hiking, family days out in Aberdeenshire, coastal walks, and the kind of cosy, honest vlogging that makes you feel like you're along for the adventure.

What makes Anna's content so appealing is the full picture she paints of life in this part of Scotland. She's not just a hillwalker — she's a mum with a toddler who takes nature seriously and brings her family along for the ride, showing that the great Scottish outdoors is just as accessible with little ones in tow as it is solo. Her content spans everything from summiting Munros in winter conditions to relaxed days out at beautiful Aberdeenshire spots most visitors would never find on their own.

For anyone staying in Aberdeen and wondering what to do with their time here — whether that's a gentle walk along the coast, a family day in the countryside, or something more ambitious in the Cairngorms — Anna's feed and YouTube channel are an incredible free resource. Her vlog-style content in particular gives a real, warm sense of what Scotland looks and feels like when you step outside the city.

Follow her at: @anna.abdn on Instagram and youtube.com/@annamairi on YouTube

A Note From Us at Alba

We love seeing Aberdeen celebrated — it's a city that often gets overlooked in favour of Edinburgh or Glasgow, but those who spend time here quickly discover how much it has to offer. As a small family guest house right here in the city, we share these creators' enthusiasm for shining a light on everything that makes the Granite City special.

If you're planning a visit and want to discover the real Aberdeen, following a few of these accounts before you arrive is a great way to start. And of course, if you'd like somewhere to stay that feels like home, we'd love to have you.